5. Advanced Affiliate Tracking with Voluum

For managing links on your website, Pretty Links and ThirstyAffiliates are great, but Voluum is a whole new level of affiliate tracking.

For marketers who are running numerous campaigns across various channels, including Google Ads, Facebook, native ads, email campaigns, and more, Voluum is a top-tier affiliate monitoring tool.

The Reasons Voluum Is Unique

Voluum tracks every step of the process, from the time an ad is clicked until the final conversion, rather than just clicks. This provides you with a profound understanding of:

• Which traffic sources yield the highest revenue?
• The real-time performance of various advertisements or landing sites
• Which devices, browsers, or geolocations convert the best?

Knowing which ads are worth growing and which ones are a waste of money is essential for affiliate marketers conducting paid campaigns.

Essential Elements of Voluum

1. Tracking in real time

You can make quick judgments thanks to Voluum’s real-time reporting. You can halt a campaign right away if it isn’t working well to avoid losing further money.

2. Comparative Analysis

To determine the best-performing combination, you can split-test various landing pages, offers, or ad creatives.

3. Integration of Traffic Sources

Major ad networks can be automatically integrated with Voluum, enabling conversion tracking and cost updates without the need for manual uploads.

4. Device targeting and geolocation

By country, location, city, device type, or operating system, you may identify the precise source of your conversions. This enables you to customize campaigns for particular target audiences.

5. Identification of Bots

One major issue in affiliate marketing is click fraud. To ensure that your reports show accurate information, Voluum identifies and eliminates questionable clicks and human traffic.

A Voluum Example in Action

Assume you are in charge of a Facebook Ads campaign that promotes an expensive fitness item. Using Voluum, you may find that:

• Canadian desktop traffic has a 5% conversion rate.
• US mobile traffic converts at a rate of 2%.
• Some ad placement traffic has a high click-through rate but no conversions.

Using this data, you could:

• Raise your spending on Canadian desktop traffic;
• Cut back on or remove advertisements from poor placements;
• Modify your landing page for mobile users to boost conversions.

Voluum in Combination with Other Instruments

When combined with affiliate dashboards and Google Analytics, Voluum provides you with a comprehensive 360-degree view of your campaigns:

• GSC provides information about your site’s search engine ranking.
• ThirstyAffiliates and Pretty Links manage and keep an eye on your links.
• Voluum provides you with real-time paid campaign performance data.

This combination guarantees that your paid and organic affiliate programs are optimized for optimal return on investment.

Important Takeaways

• Pretty Links & ThirstyAffiliates saves you time and increases click-through rates by managing and tracking affiliate links in your content.
• For dedicated marketers managing multi-channel campaigns who require precise, real-time performance monitoring, Volume is a powerful tool.
• When you combine these technologies, you can make data-driven decisions more quickly, which boosts revenue and cuts down on wasted labor.

6. Keyword and Competitor Analysis using SEMrush & Ahrefs

Selecting the appropriate keywords in affiliate marketing might mean the difference between a successful campaign and a futile one. In actuality, you’re marketing in the dark if you don’t conduct competitive and keyword research. Ahrefs and SEMrush excel in this situation. These are powerful SEO tools that assist affiliate marketers in tracking rankings over time, snooping on rivals, and finding lucrative keywords.

The Significance of Keyword Research for Affiliates

Targeting search keywords with strong customer intent (such as “best running shoes for women” rather than “running shoes”) is frequently the key to success in affiliate marketing.

• Reduce competition so that your chances of ranking are reasonable.
• A respectable search volume (enough traffic to justify the effort)

Instead of relying on guesswork, SEMrush and Ahrefs let you locate these keywords in a methodical manner.

The Benefits of SEMrush

With just one seed phrase, you may get hundreds of keyword ideas with SEMrush’s extensive Keyword Magic Tool.

• Search volume,
• keyword difficulty,
• CPC (cost per click) for sponsored campaigns,
• SERP features (such as featured snippets, reviews, etc.) are some ways to filter results.

This enables affiliate marketers to swiftly determine the keywords that prospective customers use just before making a purchase.

Additionally, SEMrush offers

• position tracking to follow your keyword ranks over time,
• content gap analysis to identify phrases that your rivals rank for but you don’t,
• competitor backlink research to identify chances for link-building.

How Well Ahrefs Performs

Ahrefs is renowned for having one of the most precise backlink databases, but it’s also quite strong for competition analysis and keyword research.

Important characteristics for affiliates:

• Site Explorer: Find out which pages on a competitor’s website receive the most organic traffic and which keywords they rank for
• Content Explorer : find the most shared and linked-to content in your niche
• Keyword Explorer : examine keyword difficulty, click metrics, and search volume
• Rank Tracker : monitor your ranking progress .

The ability to display estimated traffic value—which indicates the potential value of a keyword if you rank for it—is one of Ahrefs’ strongest points.

Analyzing Competitors in Practice

Suppose you have a home fitness blog. With Ahrefs or SEMrush, you could:

1. Determine which affiliate websites in your niche rank highest.
2. Examine their most lucrative pages.
3. Take note of the terms that drive the most traffic to them.
4. Produce more valuable and better-optimized content that targets the same keywords.

By doing this, you’re reproducing tried-and-true tactics rather than speculating about what could work.

Which One Is Best to Use ?

• SEMrush is an improved all-in-one marketing package that works well for SEO, PPC, and social media tracking.
• When it comes to backlink analysis and identifying high-value keywords with accurate click statistics, Ahrefs is unmatched.

A lot of seasoned affiliate marketers combine the two to gain a total edge.

7. Linking Up Your Data Sources

Data Studio may be integrated with Google Sheets to upload custom campaign data, Google Analytics to view traffic trends and user activity, Google Search Console to track the performance of organic keywords, and Affiliate Network exports to track sales and commissions.

You may create a comprehensive picture of your affiliate business by integrating these.

An Example of an Affiliate Use Case

Let’s say you wish to monitor the performance of a new product review page. You may create a dashboard in Data Studio that displays:

• The page’s organic traffic (from Search Console)
• clicks on affiliate links (from ThirstyAffiliates data or Pretty Links)
• Commissions and sales (from your affiliate network)

Having everything in one location allows you to promptly respond to inquiries such as:

• Which keywords generate the highest conversion rates?
• Is the page’s rating becoming better over time?
• What is the return on investment for this particular piece of content?

Putting Reports to Use

Making charts action-oriented is just as important to excellent reporting as having them.

For instance:

• Invest in SEO or buy traffic if conversions are high but traffic is low.
• If traffic is high but conversions are low, try experimenting with alternative affiliate offers or optimizing your calls to action.
• Reduce spending or change your focus if a particular traffic source isn’t performing up to par.

Real-time data filtering in Google Data Studio enables quick scenario testing.

Advice for Making the Most of Google Data Studio

1. Maintain dashboard simplicity: An excessive number of metrics may result in information overload.
2. Pay attention to KPIs: Monitor just the things that generate income (traffic, CTR, conversions, and earnings).
3. Automate updates: To eliminate the need for manual report refreshes, connect real-time data sources.
4. Segment data: To identify areas for growth, organize results by location, device, or channel.

The Strength of Combining Instruments

You get the best of both worlds when you use Google Data Studio in conjunction with SEMrush or Ahrefs:
1. Ahrefs and SEMrush assist you in determining what to target.
2. You may assess the effectiveness of your targeting plan with Google Data Studio.
In this manner, rather than relying just on conjecture, you can continuously improve your campaigns using actual performance data.

Advice for Increasing Affiliate Marketing ROI

Making more informed decisions based on data is the key to maximizing your return on investment (ROI) as an affiliate marketer. Even more important than having the appropriate analytics tools is how you use the data. These useful pointers can help you maximize your return on investment.

1. Examine Your Data Every Week

Allowing performance reports to accumulate without routinely evaluating them is one of the most frequent errors made by affiliate marketers. You may identify possibilities and issues early on by reviewing your data at least once per week. For instance, you may observe that a new product review is beginning to gather traction or that hits from a particular traffic source have suddenly decreased. Weekly reviews help you stay flexible and enable you to react fast before trends shift.

2. Conduct A/B Tests to Find the Most Effective

The quickest way to improve results is through testing. Whether you’re rewriting a product headline, rearranging affiliate links on a page, or changing the color of your call-to-action button, A/B testing reveals which version generates the most hits and conversions. This procedure is made easy by several analytics tools, such as Google Optimize and Voluum, which divide your audience and monitor performance for each version.

3. Quickly discontinue underperforming campaigns

Not every campaign will be successful, and it is a waste of time and money to hang on to underperforming campaigns. Cut a campaign and redirect resources to something that is currently successful if, after a fair amount of testing, it isn’t fulfilling your goals. Instead of lowering your averages with pointless endeavors, this “fail fast” mentality aids in maintaining a favorable return on investment.

4. Pay Attention to Links and Pages with High Revenue

Most affiliate marketing setups follow the 80/20 rule, which states that a small number of important pages or links produce the majority of the earnings. Find the material that is performing the best using your analytics, then focus even more on it. This could entail optimizing certain pages for search engines, directing paid traffic to them, or adding more relevant content. The stronger your top earners are, the quicker your total return on investment will increase.

In conclusion

Affiliate marketing is a game of numbers, and the people who know their statistics the best win. By tracking, measuring, and refining your campaigns with analytics tools, you eliminate uncertainty from your decision-making process. This guarantees that all of your time and marketing funds are allocated to the most important areas.

Accurate tracking and actionable analytics make your marketing tactics more effective and focused by default. In the long run, this not only increases your return on investment but also provides you with a resilient competitive advantage in the dynamic affiliate marketing market. Continue testing, keep improving, and always allow your data to inform your next course of action.

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